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July 2022 - SKAdNetwork 4.0 is a new version of the ad network that allows publishers to more efficiently monetize their content with dynamic ads. It is an API developed by Apple that focuses on monitoring privacy-centric ad activities. The new features include enhanced targeting, improved user experience, and support for more ad formats.
Dec 2021 - Since Apple announced the privacy changes coming up at iOS14, LAT (Limit Ad Tracking) has been in the spotlight. In this post, we will open up about LAT and why it matters when IDFA (Identifier for Advertisers) is no longer available. We will also be sharing some important insights based on Growth DSP data.
Dec, 2021 - To make sure to have a transparent, safe and fraud-free app ecosystem, Growth now supports, the IAB to fight inventory fraud for applications, app-ads.txt.
Oct 2021 - For a very good reason, in-app bidding is one of the hottest topics in mobile marketing: it can at the same time increase revenue, decrease workload, and also present better access to information to publishers and advertisers.
Sept, 2021 - The following trend that is about to come is real-time bidding. More and more ad systems are going to use it. Without a doubt, real-time bidding will bring more efficiency to the advertising buying on the market.
Jul, 2021 - Effective app and mobile marketing requires optimizing for the full app individual lifecycle, ensuring those users are high-intent, engaged and activated. Holistic app growth marketing considers the whole user funnel, through purchase, activation, retention, monetization most of the way to your referral activity.
