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In today's competitive business landscape, the pursuit of acquiring new customers often takes center stage. However, amidst the fervor of customer acquisition, it's imperative not to lose sight of the equally crucial aspect of customer retention. While bringing in new clientele is undeniably essential for growth, fostering enduring relationships with existing customers can yield significant returns in the long run. This discourse examines the dynamic interplay between customer acquisition and retention, shedding light on the comparative merits of each and underlining the strategic importance of prioritizing retention as a foundational investment in a business's future success.

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In Episode 2, the underbelly of ad fraud is unveiled, painting a picture of its immense impact. Let's talk about Ad Stacking & Ad Injection.

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Protecting Against Click Fraud. Ad fraud is a challenge in the digital world. Let's talk about Click Hijacking, an ad fraud type that's easier to detect.

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Programmatic dCPM is a more efficient way to reach consumers than pay-per-click (PPC) advertising. It allows marketers to target users with more precision, as well as measure the impact of their campaigns in near real-time.

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August 2022 - Although programmatic app campaigns have been around for a few years now, they are still relatively new compared to other digital channels like search and social media. As a result, many advertisers are unsure of how long it takes for them to ramp up and see significant results. In this post, we will analyze how long it typically takes for programmatic app campaigns to reach their full potential.

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July 2022 - If you're an app developer, you know that having a high app retention rate is key to your success. But what is an app retention rate? And why is it so important? In this article, we'll answer those questions and more. We'll also supply some suggestions for improving your app's retention rate.

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July 2022 - SKAdNetwork 4.0 is a new version of the ad network that allows publishers to more efficiently monetize their content with dynamic ads. It is an API developed by Apple that focuses on monitoring privacy-centric ad activities. The new features include enhanced targeting, improved user experience, and support for more ad formats.

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Dec 2021 - Since Apple announced the privacy changes coming up at iOS14, LAT (Limit Ad Tracking) has been in the spotlight. In this post, we will open up about LAT and why it matters when IDFA (Identifier for Advertisers) is no longer available. We will also be sharing some important insights based on Growth DSP data.

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Sept, 2021 - The following trend that is about to come is real-time bidding. More and more ad systems are going to use it. Without a doubt, real-time bidding will bring more efficiency to the advertising buying on the market.

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Jul, 2021 - Effective app and mobile marketing requires optimizing for the full app individual lifecycle, ensuring those users are high-intent, engaged and activated. Holistic app growth marketing considers the whole user funnel, through purchase, activation, retention, monetization most of the way to your referral activity.