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Protecting against Click Fraud

Protecting Against Click Fraud. Ad fraud is a challenge in the digital world. Let's talk about Click Hijacking, an ad fraud type that's easier to detect.

We Grow Team

Protecting Against Click Fraud

Ad fraud is a challenge in the digital world. Let's talk about Click Hijacking, an ad fraud type that's easier to detect.

Strong Indicator:

If the time between a click and app install is surprisingly short, it might be a sign of Click Hijacking. Thanks to timestamp data on most attribution platforms, we can calculate the Click To Install Time (CTIT) difference, which helps uncover this sneaky fraud.

Understand Variability:

Installing an app can take different times due to factors like network connection, internet speed, app store used (Google Play Store or 3rd Party App Store), and app size. So, when setting fraud detection thresholds, it's essential to carefully consider these variables.

Only in Android:

Click Hijacking can only occur in the Android environment, so if you're advertising on other platforms, you can breathe a little easier.

Trusted Benchmarks:

To stay one step ahead of fraudsters, we can look at CTIT data from reliable Self Attributing Networks (SANs) like Google and Facebook to establish benchmark values for our fraud detection tool.

Stay vigilant and protect your ad campaigns from Click Hijacking! Let's keep the digital space safe and secure for all.

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