Growth your User Base X4 in under 1 month

Growth your User Base X4 in under 1 month

Effective app and mobile marketing requires optimizing for the full app individual lifecycle, ensuring those users are high-intent, engaged and activated. Holistic app growth marketing considers the whole user funnel, through purchase, activation, retention, monetization most of the way to your referral activity.

Listed here are our top five strategies that one could implement for the app business to effectively develop a proper individual base:

1. Align towards a shared vision

Agreeing on a shared vision across your business is vital to working towards a common goal. Whilst this appears like a huge feat, you can find steps you can take into the first stages of the application marketing efforts to establish a clear and concise strategy.

You could begin by evaluating the priorities for the different actions of one's app business, be that branding, social, campaign management or your app division, to make sure they have been aligned within their targets and placing the app within the context of the wider business. This goal ought to be the most reflective way of measuring sustainable growth for your app.

To quickly obtain your growth targets, you'll want to establish exactly what your North Star-metric is. The North Star metric should reflect just what action provides realized value to your customer and is usually the most useful indication of future revenue for the app.

For the workout app, this may be the number of paid finished workouts or for example for a music streaming software, the amount of premium tier members. Once the determined North Star is communicated across the company, you’ll be ready to take the next step and put your focus on your acquisition, engagement and retention targets.

2. Keep on measuring

By having a clear view of your growth targets, you have to be in a position to measure the effect of your strategies and optimizations. Here the measurement is indispensable, and this means you need to implement a stack that may offer you a view into essential insights and analytics, specially prior to starting to grow your user base. These tools will assist you to gain a holistic comprehension of your users.

At least the following trio should be implemented:

1.    Attribution: It’s crucial to know where your app’s users are coming from. Had they been referred from your website to your app, maybe by a smart banner or by a paid ad? Your attribution tool will give you all the information you’ll need to know, which will help you to measure the value and cost per install.

2.    Analytics: Your conversion rate optimization depends on data-led optimizations from your own analytics tool. By identifying high-converting actions and features, your chosen in-app analytics platform will provide you with great visibility on user behavior and use value. It will identify typical pain points that may cause churn.

3.    MarketingAutomation: You will have the foundation required for audience segmentation as well as the capability to implement personalized and multi-channel messaging, in order to drive consumer engagement and high-value actions.

It’s though important to know, that no tool does it all. You will need to ensure by yourself, that your whole stack is integrated in order to connect data across your platforms for the true image of your users and their behaviors.

3.Retention before purchase

By applying product-focused optimizations before ramping your acquisition efforts, you'll be confident that your user journey justifies down-the-lineretention. An important factor is during your push priming strategy, to get your users to simply accept push notifications.

Now that you've got your marketing automation tool set up, you can serve customized and timed prompts, with messaging that clearly states the worthiness change of opting in to push, location sharing, direct e-mail along with other texting.

This is certainly foundational in order to build a relationship with your user. Nevertheless, this is just relevant to your iOS users, as yourAndroid users will be opted into push without requiring acceptance from their side. The real challenge for Android is maintaining them opted-in to maintain vital channels for communication (more on point 5).

You’re on the perfect way of pushing a fool-proof item to your target audience, one that's set up to retain your influx of users.

4. Get high-value users

The optimal method to tackle the development of your user base would be to bridge your efforts towards, and in between, your paid and organic acquisition practices. Both these methods are necessary in acquiring and growing a very engaged user base.

Organic acquisition: The great thing about a good organic acquisition strategy is, that there is demonstrated intent in your services or brand. This suggests a higher probability for success with down-the-line engagement, retention, and monetization. Thus, impacting the whole user lifecycle funnel.

For an adequate organic purchase, you need to implement an app storespecific App Store Optimization Program (see key optimizations from our ASOinfographic).

Be sure to:

-       Implement ongoing keyword optimizations in order to drive discoverability of your app in the stores

-       Assure your listings foreground your value idea and/or employ your current brand success to drive traction

-       Analyze and implement compelling creative assets, such as for example your screenshots or promotional videos that foreground your app’s features and/or capitalizes in your brand recognition

Paid user acquisition:  You can freely concentrate on your paid individual purchase techniques, after giving users towards a very optimized listing, you’ve safeguarded your advertising budget like this. Users who convert from paid app install campaigns are then as valuable as your organic users.

A paid ad provides the power to target brand new and niche audiences with a top level of granularity, targeting using the right message, during the right time and on the proper platform.

Try to do the following:

-       Implement and test your attribution tracking, as well as post-install activities to find out high-value purchase sources

-       Ensure you’ve determined the best possible mixture of channels to acquire your users from (programmatic platforms, ad networks, app store search, social, etc.) and exactly how much budget to designate to each one of the channels

-       Optimize your campaigns regularly to perform the most successful creative and copy to fully capture and convert your target audience

5. Build a worthwhile relationship

It’s time to encourage consumer engagement to get high-value actions in your app. When it comes to engaging and re-engaging users, the two most effective tools are push notifications and in-app communications.

Some key high-value actions you’ll be able to encourage through push entail:

-       Encouraging users to evaluate and review your application

This will affect your organic acquisition efforts as high star-evaluations impact in a positive way, the decision of a user to install. Additionally this will allow you to collect qualitative data on your own users’ experience in the app which could feed into your product strategy.

-       Share special offers and promotions

Offers and promotions are great approaches to encourage conversions, as for example a single in-app purchase or prompting free or test users to upgrade into paying members.

Keep in mind, the prosperity of these methods will likely to be greatly dependent up on your knowledge of your users. You're more likely to achieve success if triggering the prompt based on the users’ latest activity within the application. So be sure you apply the info from your stack to segment your audience, personalize timing, copy and tone for successful push campaigns.

By joining together these top methods, you’ll be well on the perfect road to attaining growing your app user base successfully!

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