Programmatic dCPM is a more efficient way to reach consumers than pay-per-click (PPC) advertising. It allows marketers to target users with more precision, as well as measure the impact of their campaigns in near real-time.
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July 2022 - If you're an app developer, you know that having a high app retention rate is key to your success. But what is an app retention rate? And why is it so important? In this article, we'll answer those questions and more. We'll also supply some suggestions for improving your app's retention rate.
Dec 2021 - Since Apple announced the privacy changes coming up at iOS14, LAT (Limit Ad Tracking) has been in the spotlight. In this post, we will open up about LAT and why it matters when IDFA (Identifier for Advertisers) is no longer available. We will also be sharing some important insights based on Growth DSP data.
Oct 2021 - For a very good reason, in-app bidding is one of the hottest topics in mobile marketing: it can at the same time increase revenue, decrease workload, and also present better access to information to publishers and advertisers.
Jul, 2021 - Effective app and mobile marketing requires optimizing for the full app individual lifecycle, ensuring those users are high-intent, engaged and activated. Holistic app growth marketing considers the whole user funnel, through purchase, activation, retention, monetization most of the way to your referral activity.
May, 2021 - Now is a critical moment for publishers, withApple’s privacy modifications just about to happen, to begin preparing and take action to help keep advertising monetization strong.
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Dec, 2020 - Our very first webinar topic was in-app bidding; why it is here, how it operates, and how exactly to get started with us. This post is just a recap of several insights we shared into the webinar.
