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Getting ready for iOS 14 –Publisher’s Checklist

May, 2021 - Now is a critical moment for publishers, withApple’s privacy modifications just about to happen, to begin preparing and take action to help keep advertising monetization strong.

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Getting ready for iOS 14 – Publisher’s Checklist


Now is a critical moment for publishers, withApple’s privacy modifications just about to happen, to begin preparing and take action to help keep advertising monetization strong.  


1. Update to the latest version of Growth iOSSDK 8.4+ and SKAdNetwork IDs in your info.plist.

Publishers need to ensure info.plist is updated utilizing thel atest SKAdNetwork IDs (in lowercase) every time when upgrading SDKs.SKAdNetwork IDs are needed to ensure that our demand partners keep on buying. By adding brand new demand partners to GrowthDSP to enhance our publishers’ advertising monetization, there will be newSKAdNetwork IDs that must be updated.

 


2. Be more variable with your SDK schedules and updates!

Apple is continually updating their specs and documentation that might require more frequent iOS SDK updates. Its present update for iOS 14.5 includes support for view-through ads attribution which is contained in our next iOS SDK release.
Support push your mediation platform to quickly help Growth’s latest iOS SDK releases and that they update their documents appropriately.

 


3. Optimize your waterfall pricing

We have been seeing new buying methods on iOS betweenIDFA and non-IDFA traffic from our demand partners. Collaborate with your account managers online item pricing on iOS 14and adjust your rates to optimize for maximum fill.


4. Authorize advertisement monetization on all platforms including Google Play and Amazon

By adding Growth as an extra advertising monetization partner, increase competition on GooglePlay and Amazon. Growth is one of the few ad community partners that provide strong publisher revenue on Amazon.


5. Try new advertising formats to diversify your advertising monetization

Besides rewarded and interstitial, Growth added the help for banner ads. Our advertising impressions have grown over 200%!


6. Begin to test in-app bidding solutions

Competition: Enabling a unified auction of your iOS 14stock will permit our bidding partners to bid in real-time and create more competition for your impressions, ultimately driving greater CPMs.

 
Automation: Your impression is likely to be auctioned out to your greatest bidder between real-time bids and waterfall bids without you needing to do any manual optimizations. This might be particularly helpful as CPMs on IDFA traffic versus non-IDFA traffic are expected to be affected.

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