SKAdNetwork 4.0 vs. SKAdNetwork 3.0

SKAdNetwork 4.0 is a new version of the ad network that allows publishers to more efficientlymonetize their content with dynamic ads. It is an API developed by Apple that focuses onmonitoring privacy-centric ad activities. The new features include enhanced targeting, improveduser experience, and support for more ad formats.

SKAdNetwork 3.0 is the older version of the ad network. It provides a simpler platform forpublishers to manage their ads, but it lacks some of the features of SKAdNetwork 4.0.

What is SKAdNetwork?

Apple's StoreKit Ad Network, often known as SKAdNetwork, is a privacy-focused API.Advertisers and ad platforms can use it to track the aggregate impact of their ads, such as thenumber of impressions, clicks, and app installs.

In 2018, Apple initially introduced SKAdNetwork. As an example of direct install attribution,this API can be used. It was designed to offer marketers appropriate attribution for iOScampaigns. While protecting users' privacy and ensuring that no personally identifiableinformation about users or devices was disclosed.

The SKAdNetwork 4.0 vs. SKAdNetwork 3.0 Comparison

Let's take a closer look at Apple's latest SKAN improvements and what they signify for iOS appmarketers.

Hierarchical Source Identifiers

Here, Campaign structure and variable trialing will have a lot more freedom. There willpotentially be 10.000 different ID combinations available where it was limited to only 2-digitformat.

• Introducing Source Identifier: The "campaign ID" section is renamed by "sourceidentifier." With the new name, advertisers can more easily determine whose campaign anapp install was credited to and any other attribution information.

• Upgrade of Source Identifier Digits: Expand the source identifier range to 2 to 4 digitsinstead of 2 to 3. This field is a sum of 2, 3, and 4-digit numbers. This is the simplestapproach to grasping this concept.

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Hierarchical Conversion Values

Changes have been made to the SKAN 4.0 installation quality indicators. The number ofdownloads and the quality of user privacy protected by the campaign still determine whether ornot you receive a conversion value.

• Fine-grained Values: With this type, you may build up the conversion rates that we're allfamiliar with today, which are 6-bit values with up to 64 variables.
• Coarse-grained Values: This newly introduced type can take on three distinct values:high, medium, or low.

‍Diverse Conversions

Advertisers can see more information about how much time users spend in their app afterclicking on an advertisement. This is a significant improvement compared to past SKANversions. All postbacks were tied to a timer that would resume whenever the app was accessed.

Advertisers can get up to three postbacks instead of just one in the 3.0 version. Each conversionwindow has the potential for several interactions. Each one is predicated on a particular timeframe of conversion:

• Postback window 1: 0-2 days
• Postback window 2: 3-7 days
• Postback window 3: 8-35 days

SKAdNetwork Credit for Web

When users click on online advertising that takes them to the advertiser's App Store website,SKAdNetwork will begin providing attribution. SKAN may now be used to track mobile webpage campaigns. However, the prior 3.0 version could only detect the movement between appsand the web.

Summary

In conclusion, SKAdNetwork 4.0 is a more efficient and effective way to advertise thanSKAdNetwork 3.0. It offers a better user experience and higher ROI. If you are looking for anefficient and effective way to advertise, then SKAdNetwork 4.0 is the solution for you.

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