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Ad Stacking & Ad Injection

In Episode 2, the underbelly of ad fraud is unveiled, painting a picture of its immense impact. Let's talk about Ad Stacking & Ad Injection.

We Grow Team

Ad Stacking:

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In the realm of programmatic ad placements, the concept of ad stacking emerges. This involves the arrangement of multiple ad units in a stacked manner, quite literal to its name. A publisher engages in the sale of numerous ads on a single platform, positioning them on top of one another. This strategic stacking results in a cumulative increase in impressions for each ad involved.

However, this practice is exploited by fraudulent entities. These malevolent actors manage to take credit for all impressions generated by the stacked ads. Paradoxically, the genuine user only perceives one of these ads, as an advertisement becomes concealed beneath another.

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Ad Injection:

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Another form of ad fraud revolves around ad injection, capitalizing on vulnerabilities within the advertising platform. In this scheme, fraudsters leverage compromised browser extensions, plugins, and various types of malware to intrusively insert ads into spaces where they are not intended to appear. This can also involve replacing legitimate ads initially placed by authentic publishers.

The nefarious actor accrues revenue through the monetization of these injected ads, while publishers experience substantial financial losses. This occurs despite the fact that the publishers rightfully own the advertising inventory.

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