Protecting against Click Fraud
Protecting Against Click Fraud. Ad fraud is a challenge in the digital world. Let's talk about Click Hijacking, an ad fraud type that's easier to detect.
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Who's getting all dowloads?
Ever wondered how many downloads your favorite apps get each month? Check out these fascinating findings:
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Maximize your mobile revenue: From impression to customer
In the competitive world of mobile marketing, revenue maximization is key for businesses. To achieve this, optimizing every step of the customer journey is essential. Here's how you can turn impressions into paying customers and boost your revenue:
Why Marketers Should Use Programmatic dCPM Instead of CPA
Programmatic dCPM is a more efficient way to reach consumers than pay-per-click (PPC) advertising. It allows marketers to target users with more precision, as well as measure the impact of their campaigns in near real-time.
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3 Phases of Programmatic App Marketing
August 2022 - Although programmatic app campaigns have been around for a few years now, they are still relatively new compared to other digital channels like search and social media. As a result, many advertisers are unsure of how long it takes for them to ramp up and see significant results. In this post, we will analyze how long it typically takes for programmatic app campaigns to reach their full potential.
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Everything you should know about good retention rate and Its Importance
July 2022 - If you're an app developer, you know that having a high app retention rate is key to your success. But what is an app retention rate? And why is it so important? In this article, we'll answer those questions and more. We'll also supply some suggestions for improving your app's retention rate.