Don’t miss out on revenue - Implement App-Ads.txt

Don’t miss out on revenue - Implement App-Ads.txt
To make sure to have a transparent, safe, and fraud-free app ecosystem, Growth now supports, the IAB to fight inventory fraud for applications, app-ads.txt.
Many advertisers stopped buying the stock that didn’t apply to app-ads.txt and are also
reinforcing app-ads.txt.
Due to the switching to programmatic in the industry, app-ads.txt will be a requisite for
publishers who would like to change over to a programmatic technology stack. It’s highly
recommended for publishers to implement app-ads.txt, as a trustworthy, transparent, and
reasonable in-app ecosystem has to be built.

What is exactly app-ads.txt ?
It’s a, by mobile app developers, added text file to their website, which lists the advertising
sources authorized to sell that app’s inventory such as advertisement networks,
SSPs and others.
In order to confirm that the bid requests are coming from developers’ authorized sellers,
demand partners crawl app-ads.txt files posted on developers’ web.

What is app-ads.txt good for?
Avoidance of potential revenue dropping from programmatic purchasers that have stopped
bidding on publishers’ inventory missing app-ads.txt info or missed listing Growth.
Identification and blocking of instances of non-authorized developer impersonation.
It also helps to build publishers’ trust and stock dependability in the in-app ecosystem.
Preparation towards executing a programmatic tech stack.

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How to apply app-ads.txt including Growth information?
You will need to configure the app-ads.txt for Authorized Sellers of the inventory.
given by the IAB Tech Lab.
In order to add Growth information, proceed with the login to your Growth dashboard.
Click on ‘Settings’ and under ‘Setting’, you will find the app-ads.txt area.
You should Copy the app-ads.txt details and place them in your app code.
Once pasted, publish the app-ads.txt file to your website.

How to make sure you included app-ads.txt properly?
List your developer URL on all the app stores distributing your application.
Make sure that the app-ads.txt file is implemented in the root
domain: https://yourdomain.com/app-ads.txt

What’s next?
Fraud will not be resolved overnight and will be an evolving process as also fraudsters are
becoming more sophisticated.
But, Growth is dedicated to taking a chance in anti-fraud initiatives such as this to build a much better ecosystem, so we hope you are too! With this, we will all be taking a step toward the never-ending battle against mobile ad fraud.