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Mobile Trends

Most Consumers Lack Trust in Social Apps for Online Shopping

As eCommerce intertwines with Western social media, a shopping revolution is underway! While in-stream purchases are on the upswing, most users still lean towards dedicated eCommerce platforms.

We Grow Team

Embracing the Rise of Social Shopping?

As eCommerce intertwines with Western social media, a shopping revolution is underway! While in-stream purchases are on the upswing, most users still lean towards dedicated eCommerce platforms.

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According to a recent marketing surveys :

- 62% of US consumers prefer eCommerce platforms for online shopping.

- Around half of consumers enjoy both online and offline shopping experiences.

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Key Insights:

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- Trust remains a critical factor, with 31% expressing reservations about social media transactions due to data and seller concerns.

- Social platforms strive to boost in-app spending, but users value security and reliability offered by dedicated eCommerce platforms.

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Dive Deeper:

- 40% of consumers find product reviews crucial in making purchasing decisions on social apps.

- Users often decide to buy a product after seeing it just one to two times on social media.

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Let's navigate this shopping evolution together!

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