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Mobile Trends

Embracing the New Era of Travel: Insights into Post-Pandemic Trends

As we witness the relaxation of once-stringent restrictions and border controls, a fascinating trend known as "revenge travel" has taken center stage, reflecting people's eagerness to embark on new journeys. Let's explore this captivating phenomenon together!

We Grow Team

The travel industry

Is undergoing a remarkable transformation, as indicated by a surge in travel app installations, surpassing pre-pandemic levels by a significant 18%, compared to the average of Q4 2019. Notably, the first half of 2022 displayed an impressive 8% year-on-year increase in these installations, demonstrating a powerful rebound.

But it's not just about installations

It's the sustained growth in user engagement that truly captures our attention. Travel app usage has soared, with user sessions soaring by an impressive 87% compared to Q4 2019. This steady growth has persisted over the past two years, from June 2021 to June 2023, painting a compelling picture of evolving travel habits.

The momentum of 2023 has proven to be even more remarkable than the previous year, particularly when we zoom in on the daily engagement metrics within travel apps. Interestingly, this growth isn't solely due to longer individual sessions. Instead, users are actively participating in multiple sessions throughout the day, contributing to an enhanced user experience.

This blend of existing users embracing frequent interactions and a surge in new installations has led to a notable boost in user retention rates. It's safe to say that the travel app landscape is currently enjoying an exceptionally positive phase, reflecting a renewed zest for exploration and discovery.As we navigate this exciting landscape of "revenge travel," let's stay attuned to these evolving trends and celebrate the resilience of an industry that continues to reinvent itself. Here's to the journeys that await and the experiences that enrich our lives!

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