Back to Blog
Mobile Trends

Black Friday 2023

Black Friday 2023: A Look at Offers and Marketing Strategies. November 24th marks the arrival of the highly anticipated Black Friday, the most prominent shopping and discount holiday of the year. Despite the creation of similar events such as Cyber Monday, Black Friday continues to reign as the most important day in terms of sales. According to the National Retail Federation (NRF), last year it attracted around 72.9 million in-person shoppers and 87.2 million online.

We Grow Team

This year, expectations are equally high, with a forecast of 182 million shoppers from Thanksgiving to Cyber Monday, of which 130.7 million are expected to make purchases on Black Friday. These numbers are a testament to the lasting impact of this event, which not only attracts bargain-hunting consumers but also drives creative business strategies.

Digital Strategies for Black Friday

Black Friday is not limited to physical shopping alone, as digital strategies also play a crucial role. Mobile apps, in particular, have leveraged this event in various ways. It has been observed that many apps launch offers directly related to Black Friday, either through specific discounts or special in-app events.

An analysis of visual elements reveals that the featured image on Google Play becomes relevant, especially in listings that incorporate a video preview. This visual element, although not exclusive to Black Friday, contributes to improving conversion rates and capturing user attention. Some apps choose to mention Black Friday without detailing specific discounts, using the occasion to attract users and motivate them to explore the offers.

Additionally, on platforms like the App Store and Google Play, "in-app events" and "promotional content" respectively are strategies that promote specific moments or parts of an application that occur at a certain time. These events not only improve conversion but can also appear in search results, providing users with a clear call to action to download the app and enjoy events, promotions, and more.

In conclusion, Black Friday is not only a day for traditional shopping but also a stage for innovation in digital business strategies. Whether in physical stores or in the digital world, consumers are ready to make the most of this day of deals and discounts.

‍

Latest Articles

View All
Advertisers

Customer Retention

In today's competitive business landscape, the pursuit of acquiring new customers often takes center stage. However, amidst the fervor of customer acquisition, it's imperative not to lose sight of the equally crucial aspect of customer retention. While bringing in new clientele is undeniably essential for growth, fostering enduring relationships with existing customers can yield significant returns in the long run. This discourse examines the dynamic interplay between customer acquisition and retention, shedding light on the comparative merits of each and underlining the strategic importance of prioritizing retention as a foundational investment in a business's future success.

Publishers

Our Three Step Process

Exciting News! Introducing Our Unique 3-Step Process: Comprehensive Audit: Analyze your website, marketing, sales, and advertising strategies to identify growth opportunities. Strategic Overhaul: Develop a focused strategy aligned with market demands to attract potential customers and achieve success. Launch and Growth: Implement tailored super campaigns to increase brand visibility and drive significant growth for your business.

Mobile Trends

Insights on Mobile Marketing

Excited to share insights on Mobile Marketing! In today's digital landscape, reaching and engaging with consumers on their mobile devices is essential for businesses looking to stay competitive. Mobile marketing offers a myriad of opportunities to connect with your audience, promote your products or services, and drive meaningful results.