UNIKO Increase Their ROAS by 36% With Retargeting Campaigns
Services
Retargeting
Platform
Growth DSP
Sales
Interaction
Project Overview
The ecommerce reached out for Growth in order to review their user acquisition campaigns, as they were not turning out as expected.
Execution
After reviewing all the data, we discovered, where the problem was and went for different techniques to get UNIKO to their final wished result, which was increasing their ROI and reach out to more new clients.
The first step for Growth was to get a proper understanding of the buyer journey. Very similar to a sales funnel, here we have to get a proper understanding of what is working and who is converting on what and what definitely doesn’t work.
After this we improved the audience targeting, which means to match custom advertising with the proper audience and their buying intent.
Finally, we set up sequential engagement campaigns, by taking our audience and converting them into a more qualified and smaller audience. This solution has nothing to do with segmenting your audience, but more with involve more those people who interact with your content – a great solution to grow brand awareness as well.
Results
The results of our tactic-improvement were stunning. ROAS were improved by over 36%, and finally met UNIKO’s expectations.
Don't take our word for it, take theirs!
Our partners share there experience with us
“With Growth-DSP we over exceeded our KPIs and Increase our ROI in a very short period of time, really impressive.”
Martin Bellocq
"They have my highest recommendation. Delivery, scale and performance in different verticals for our tops clients."
Javier Hierro
"Thanks to Growth DSP we increment our DAU for different GEOs in just 3 months"
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Raúl Haghenbeck
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