AMANDA CARE Increase Their ROAS by 45% in the First Quarter of 2021
Services
User Acquisition (open market) & Retargeting
Platform
Growth DSP
LTV
New users
Campaign Overview
The lack of physical presence in providing services in the health care sector are not always received in a very open-minded and even sometimes in a critical way. With the help of Growth the Amanda Care platform decided to boost their client retention and gain more engagement
Execution
In order to achieve Amanda Cares goal, Growth implied different strategic solutions:
User retargeting – Growth identified valuable user profiles and developed ads specially targeted to the chosen audience segment. In addition to identifying valuable user profiles, high-cost profiles that provided low conversions were removed from the audience list.
User acquisition – by understanding the ad targeting of Amanda Care, Growth was able to generate high quality users. As a next step the ads used were optimized, in order to create a compelling story to the users.
Dynamic banners – running dynamic ad banners leads to consumers to visualize unique ads based on the browsing activity on Amanda Care’s site, which worked very well to achieve their goals.
Results
The implementation of the prior named strategies created by Growth drove to obtain impressive results within the goals Amanda Care was aiming for.
The platforms’ ROAS increased in an average of 45% in all the top-performing countries, more specifically:
- 38% in Mexico
- 40% in Brasil
- 42% in the United States
Amanda Care is highly satisfied with the obtained results, based on the overall ROAS performances.
Don't take our word for it, take theirs!
Our partners share there experience with us
“With Growth-DSP we over exceeded our KPIs and Increase our ROI in a very short period of time, really impressive.”
Martin Bellocq
"They have my highest recommendation. Delivery, scale and performance in different verticals for our tops clients."
Javier Hierro
"Thanks to Growth DSP we increment our DAU for different GEOs in just 3 months"
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Raúl Haghenbeck
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